A short project overview describing user pain points, business goals and the opportunity space. We aimed to deliver inclusive, performant workflows optimized for scale.
Users struggled with confusing onboarding flows, high drop-off on form completion, and unclear error recovery paths. The product lacked trust signals and consistent terminology.
Conducted stakeholder interviews, analytics review and competitive analysis.
Rapid prototyping and usability testing across Android, iOS and web.
Built design system components with developers and QA across sprint cycles.
The final solution reduced onboarding completion time by 29%, helped secure new funding, and established a scalable design system for future products.