The person
behind the work
I'm Philip Ajibade — a designer with a BSc in Mathematics and over eight years of experience across interaction design, data visualisation, advertising, and UI/UX. I work between Nigeria and the UK, bringing mathematical rigour to creative problems and design intuition to analytical ones.
How I work
Every design decision is grounded in research, logic and evidence. I don't guess — I derive.
I design at the system level, not just the surface. Every component belongs to a whole.
Complexity is the raw material. Clarity is the output. That's the work.
Where I've been
Leading inclusive product teams to deliver data-driven services in complex public sector ecosystems.
Built behaviour-based dashboards and transaction flows for high-volume mobile audiences.
Directed cross-channel campaigns, interactive experiences, and brand storytelling projects.
Delivered user-centric web and app products for health, finance and education sectors.
Graduated with strong analytical grounding, applied mathematical reasoning to design practice.